Photo credit: Lindsey Gibeau

Martin Rust


Martin Rust is a seasoned consultant renowned for his work with Canadian governmental agencies and Fortune 100 companies. With a career spanning 25 years, Martin has established a reputation for his analytical prowess and strategic insight. His expertise encompasses gathering and analyzing data, which enables him to identify effective strategies and solutions across various contexts.

His approach is grounded in a practical, results-oriented mindset, prioritizing clear outcomes above all. Martin’s problem-solving, negotiation, and conflict-resolution skills are complemented by his ability to develop compelling messages, ensuring that solutions are devised and effectively communicated and implemented. He calls his approach Optimize the Moment™.

In his collaborations, Martin emphasizes the importance of empathy and understanding in negotiations, fostering environments where consensus can be reached among diverse stakeholders. This ability to mediate and communicate effectively positions him as a valuable ally in achieving organizational goals and navigating complex challenges.

Dedicated to his professional development, Martin remains informed about the latest trends and innovations in his field, ensuring that his strategies are both current and effective. His project contributions reflect a blend of experience, strategic thinking, and a commitment to achieving measurable success.

In essence, Martin brings a focused and experienced perspective to consulting, characterized by a commitment to delivering practical solutions and fostering collaborative success.

Amanda Smith

Business Manager

Amanda Smith brings a wealth of experience in business management, project management and supporting senior leadership across various dynamic sectors, including technology and research & development. As Martin Rust’s dedicated Business Manager and his right hand, Amanda is instrumental in steering the operational and strategic direction of the practice. Her varied expertise and exceptional communication enable her to adeptly oversee the logistical and strategic facets of client engagements, ensuring seamless execution and exceptional outcomes.

Amanda received her diploma in Business Administration from Algonquin College, and she resides in the serene Ottawa Valley with her husband and two young children.