Martin Rust Strategic Advisory Services – We strive to help business leaders understand the context and the landscape in which government makes decisions so that, together, we can drive strategy and action plans that achieve business results.

Making Decisions
in Turbulent Times.

It's a call to embrace change, think differently, and lead with courage and empathy amidst uncertainty.

Optimize the Moment is for visionaries, innovators, and anyone in between who is seeking alternative methods to navigate constant change effectively. It offers practical tools and frameworks to act decisively and lead with confidence, even when paths are unclear.

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Practice
Process
Differentiators

Procurement

Strategies based on intelligence and focused on outcomes at all stages of the procurement cycle.

Learn more

Reputation Management

Matter more, sell more. The trust and support of clients and suppliers is critical to success.

Learn more

Security

Comprehensive understanding of cyber and other threats is important to understanding how decisions are made.

Learn more

Advocacy

Understanding what motivates decision-makers to act and how to communicate effectively takes experience and proven skill.

Learn more

Analysis

Understanding the data points and what they mean for your business is critical to helping you make the right decisions to achieve your critical goals.

Learn more

Strategic Communications

Most organizations can explain what they do but few can communicate why they do it and therefore, why it matters to government or any specific audience.

Learn more

Global experience

Indonesia, Malaysia, Hong Kong, Thailand, Singapore, Ukraine, Jordan, Lebanon, Egypt, Iraq, Algeria, Tunisia, Pakistan, UAE, Kurdistan, Turkey, UK, US, Canada

Making Decisions
in Turbulent Times.

Practice

Process

Differentiators

Procurement

Strategies based on intelligence and focused on outcomes at all stages of the procurement cycle.

Reputation Management

Matter more, sell more. The trust and support of clients and suppliers is critical to success.

Security

Comprehensive understanding of cyber and other threats is important to understanding how decisions are made.

Advocacy

Understanding what motivates decision-makers to act and how to communicate effectively takes experience and proven skill.

Analysis

Understanding the data points and what they mean for your business is critical to helping you make the right decisions to achieve your critical goals.

Strategic Communications

Most organizations can explain what they do but few can communicate why they do it and therefore, why it matters to government or any specific audience.

Global experience

Indonesia, Malaysia, Hong Kong, Thailand, Singapore, Ukraine, Jordan, Lebanon, Egypt, Iraq, Algeria, Tunisia, Pakistan, UAE, Kurdistan, Turkey, UK, US, Canada

Multi-sector expertise

Defense, Security, IT, Telecommunications, Politics, Intelligence, Diplomacy

Integrity and discretion

Trusted advisor to senior political, government officials, and business leaders around the world.

Connected

Extensive networks and relationships developed through professional, political and community engagement.

Proven Performance

Leadership, guidance and results.

Making Decisions in Turbulent Times.

Practice

Process

Differentiators

Procurement

Strategies based on intelligence and focused on outcomes at all stages of the procurement cycle.

Reputation Management

Matter more, sell more. The trust and support of clients and suppliers is critical to success.

Security

Comprehensive understanding of cyber and other threats is important to understanding how decisions are made.

Advocacy

Understanding what motivates decision-makers to act and how to communicate effectively takes experience and proven skill.

Analysis

Understanding the data points and what they mean for your business is critical to helping you make the right decisions to achieve your critical goals.

Strategic Communications

Most organizations can explain what they do but few can communicate why they do it and therefore, why it matters to government or any specific audience.

Global experience

Indonesia, Malaysia, Hong Kong, Thailand, Singapore, Ukraine, Jordan, Lebanon, Egypt, Iraq, Algeria, Tunisia, Pakistan, UAE, Kurdistan, Turkey, UK, US, Canada

Multi-sector expertise

Defense, Security, IT, Telecommunications, Politics, Intelligence, Diplomacy

Integrity and discretion

Trusted advisor to senior political, government officials, and business leaders around the world.

Connected

Extensive networks and relationships developed through professional, political and community engagement.

Proven Performance

Leadership, guidance and results.

Making Decisions
in Turbulent Times.